COLLABORATE, INNOVATE AND DRIVE THE GROWTH OF INDONESIAN CINEMA
Welcome to the Asosiasi Perusahaan Film Indonesia (APFI). We serve as the collaborative force behind Indonesian film companies, working together to elevate the industry, strengthen our creative ecosystem, and amplify the impact of Indonesian stories for the nation. APFI brings together Indonesia’s leading production houses to collaborate, innovate, and drive the growth of Indonesian cinema.
OUR VISION & MISSION
A film industry where Indonesian narratives evoke national pride and gain recognition across the globe
To see Indonesian cinema thriving, celebrated, and influential — locally rooted in Indonesia’s rich cultural heritage and shining on the global stage. We envision a film industry where Indonesian narratives evoke national pride and gain recognition across the globe — a creative force that contributes to cultural exchange and drives the nation’s creative economy. Through powerful storytelling, we aim to ensure that Indonesian films are not only cherished across the archipelago, but also respected and valued around the world.
- Unify the Industry
- Strengthen Film Business Foundations
- Advocate for Policy & Infrastructure
- Promote Indonesian Cinema Locally & Globally
- Uphold Integrity and Industry Standards
Unify the Industry
01Fostering collaboration through gotong royong We bring together production companies and stakeholders across Indonesia to create a more connected, inclusive, and resilient film ecosystem. Through dialogue, collective action, and shared goals, we strengthen the spirit of working together to advance the industry.
Strengthen Film Business Foundations
02Building resilient, forward-thinking enterprises We support film companies in improving their operational strength and sustainability — from developing sound business models and accessing resources to adapting to technological change and evolving audience behavior.
Advocate for Policy & Infrastructure
03Representing the industry’s voice to shape a supportive ecosystem We engage with government and industry partners to influence policy, funding, and infrastructure development — ensuring the conditions for local film companies to grow and compete effectively at home and abroad.
Promote Indonesian Cinema Locally & Globally
04Elevating our stories, expanding our reach Through strategic campaigns, festival participation, and global partnerships, we help Indonesian films gain wider audiences and international recognition — making local cinema a cultural and economic force.
Uphold Integrity and Industry Standards
05Setting the bar for professionalism and accountability We champion ethical practices, transparent governance, and mutual respect in the filmmaking process — strengthening trust within the industry and with the public.
Chand Parwez Servia
Chairperson
Angga Dwimas Sasongko
Vice Chairperson
Sunil Samtani
Treasurer
Celerina Judisari
Secretary General
Tesadesrada Ryza
Deputy Secretary General
Erick Thohir
Advisor
Wishnutama
Advisor
Dede Yusuf
Advisor
Gope T. Samtani
Advisor
INTERESTED IN JOINING OUR CAUSE OR COLLABORATING ON AN INITIATIVE?
We encourage filmmakers, companies, and community organizations to connect with us. Together, we can craft new opportunities and drive Indonesian cinema forward. Don’t hesitate to reach out — we look forward to building meaningful collaborations that move Indonesian cinema toward a brighter future.
CONNECT WITH US